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Search Engine Optimization (SEO)

Search Engine Optimization

SEO is the process of enabling your website to be found easily and consistently through search engine results. This typically means that your website ranks on the first page of a SERP (search engine results page). SEO involves development of your website by building authoritative and relevant content, effective keywords, as well as links from other websites. It generates one of the highest ROI in digital marketing.

Did You Know?

92% of consumers will pick a business on the first page of local search results.

Source: SEO Expert

90% of searchers haven’t made their mind up about a brand before starting their search.

Source: Status Labs

89% of online purchasers used SERPs to make their decision.

Source: Dezzain

3 Steps to Successful SEO

Search Engine Optimization (SEO)

​1. Research

We'll start with an audit of your current website and SEO strategy (if any), as well as your top 3 competitor's standings. This will give us a baseline to measure progress.

Part of our website audit is architecture based, where we look for broken links, bloated code, errors, or slow load times, all of which results in ranking issues. The other part is content based, where we review your current content for the way it is written for areas of improvement from a ranking perspective. We will run a predictive keyword analysis to determine and select the keyphrases that drive the most traffic to your and your competitor's websites. Then we'll see how well your website or business is known on the internet.

Google SERP
Search Engine Results Page (SERP)
SEO (Sqwawk colors) cropped.jpg

2. Optimize

This is where we use the findings from our research to implement changes and improvements to your site. It involves both on-page and off-page SEO, which includes content creation, strategic keyword implementation, and link building (explained below). Additionally, we will update and enhance your website's:

  • Titles, Headline Structure, and Meta Descriptions

  • Header Tags (H1s)

  • Schema HTML tags

  • robots.txt and GoogleBot crawls

  • Google My Business

  • Local Search

  • Images

  • Link Redirects

  • 404 Error Page

  • Architecture

In addition to content, search engine results are heavily influenced by the number and the quality of links from other websites back to yours. This is how a search engine measures the popularity, trustworthiness, expertise, and authoritativeness of a website. The more links from highly credible organizations pointing to your site, the higher your website ranks and the more visible it is to your prospects and customers.

The process of obtaining these links is called backlink building. We will develop a strategy that maximizes link acquisition organically, and our team finds the highest quality websites that are relevant to your business and where you will be positioned well on authoritative and trusted sites.

To play, press and hold the enter key. To stop, release the enter key.

3. Monitor

SEO is constantly evolving. Google changes its algorithm 500-600 times every year, and any of these changes can affect how your website ranks. Regular monitoring is required to stay on top, and success depends on the ability to do so effectively. Our firm has deep analytics capabilities which allows us to report on key metrics and provide you with ongoing information, including:

  • Traffic and Conversion Tracking

  • Keyword Rank & Changes

  • Goal and ROI

  • Competitor Opportunities

    • Search Rankings

    • Website Changes

    • Content and Link Additions

Our subscription plans include monthly updates to your website based on any changes which can affect your ranking. Call us today to see how we can help you get to (and stay) on page 1!

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